Daniel D. Fox

University Games is a global toy and game manufacturer based in San Francisco, I lead:

• Oversight and execution of B2C digital marketing strategies, including paid advertising, social media campaigns, and email marketing, to drive brand growth and audience engagement for key product lines.
• Development and implementation of integrated marketing strategies combining Kickstarter initiatives, licensing opportunities, public relations efforts, and multi-channel campaigns to enhance visibility and profitability.
• Management of licensing partnerships with prominent brands such as Nickelodeon, Moonbug Entertainment, Joester Loria Group, and MerryMakers to create board game experiences based on licensed properties.
• Responsibility for profit & loss management across product lines to ensure financial targets are met while optimizing cost efficiency during development and marketing phases.
• Supervision of product development processes across 3 direct reports, encompassing ideation, project management, and transformation of licensed intellectual properties into marketable board game products.
• Coordination of customer relationship management (CRM) activities alongside the planning and execution of email marketing campaigns to strengthen consumer connections and support brand loyalty initiatives.

At Andrews McMeel Universal, I led strategy and development for award-winning games and RPG products:

• Oversaw book acquisition, budgeting processes, and business development initiatives to align with organizational goals and ensure profitability.
• Directed creative leadership efforts across 5 direct reports and freelancers, including licensing strategy and the transformation of publisher properties into gaming products.
• Led digital strategy initiatives for game titles, utilizing email marketing platforms and social media channels to boost engagement and drive readership conversions.
• Managed e-commerce operations and Amazon AMS advertising campaigns, optimizing ad spend budgets, keyword strategies, and content planning to enhance sales performance.

At VML, I led digital strategy and client success for major national brands:

• Directed digital strategy initiatives and ensured client success for prominent national brands, including Spire Energy, Sprint (T-Mobile), and Freddie Mac.
• Managed client engagement processes, encompassing contract negotiation and vendor management to ensure seamless collaboration and project delivery.
• Led digital transformation projects with a team of 15, creating website and UX strategies to enhance user journeys and improve overall customer experience.
• Oversaw profit & loss management and implemented project management methodologies to maintain efficiency across diverse marketing campaigns.
• Supervised cross-functional teams, fostering collaboration while providing strategic leadership in achieving business objectives.

At Avenue Link, I led performance marketing efforts that fueled rapid growth in the fintech lead generation space:

• Directed performance marketing initiatives, driving significant growth in financial lead generation and contributing to the company's recognition on the Inc. 500 (2014) and Inc. 5000 (2015).
• Oversaw the company's most profitable division with a team of 8, managing areas such as client engagement, contract negotiation, CRM systems, data analytics, profit & loss analysis, and project management.
• Designed and executed segmented email marketing campaigns to enhance lead generation and improve customer retention rates.
• Managed vendor partnerships for CRM systems and digital marketing platforms to ensure seamless operations and effective integrations.
• Led cross-functional teams in media buying, e-commerce efforts, and automated email marketing programs aligned with business goals.

At Adknowledge, I helped scale digital lead generation efforts across multichannel campaigns:

• Orchestrated digital marketing campaigns across email, search, and display channels, achieving $15MM in top-line revenue by 2013.
• Directed strategic advertising and multichannel marketing initiatives to grow the user base for Treeloot.com, contributing to its evolution into Virtumundo.
• Oversaw client engagement and contract negotiations, ensuring alignment with business objectives while fostering long-term partnerships.
• Developed and implemented CRM strategies, data analytics frameworks, and IT project plans to optimize user acquisition and retention efforts.
• Managed e-commerce ISP relations, media buys, and vendor partnerships to maximize campaign ROI and operational efficiency.
• Provided leadership in marketing program development and team management with 2 direct reports to drive business growth through innovative strategies.