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Summary

I am an author, entrepreneur, game designer, and mentor with a talent for driving business development, digital marketing, product innovation, project management, and strategic partnerships.

I am passionate about blending storytelling and technology and I aim to create engaging, inclusive content powered by digital-first business models.

Professional Experience

UNIVERSITY GAMES

2023Current

Managing Director of Product, Briarpatch

University Games is a global toy and game manufacturer based in San Francisco. Our brands include Bepuzzled, Briarpatch, Front Porch, Great Explorations, Haywire, Hanayama, Paul Lamond,
Puremco, U-Create, AreYouGames, and 3-D Crystal Puzzles.


My responsibilities include Amazon vendor management, digital marketing, consumer marketing, Kickstarter strategy, licensing, marketing strategy, PnL, product development, project management, social media marketing, and the transformation of licensed properties into board game experiences. I oversee digital ad campaigns, CRM, and email marketing to support Briarpatch’s brand growth and lead multi-channel campaigns across paid ads, social media, and email to boost visibility and engagement.

ANDREWS MCMEEL PUBLISHING

20192023

Executive Creative Director, Game & Product Design

Andrews McMeel Universal is an independent, global media company that partners with and supports a world-class roster of creative and diverse talent.

My responsibilities include book acquisition, budgeting, business development, creative leadership, e-commerce, email marketing, freelancer management, Kickstarter strategy, licensing strategy, project management, team leadership, and transforming publisher properties into tabletop gaming experiences. I guided digital strategy and email marketing for game titles, leveraging email service platforms, social media, and Amazon to maximize engagement and build brand loyalty. 

VML

20172019

Senior Director, Client Engagement & CRM

VML is an award-winning digital marketing, advertising, and transformation agency. I grew business development opportunities and led accounts across Freddie Mac, ONMO, Spire Energy & Sprint.

My responsibilities included client engagement management, contract negotiation, digital transformation, email marketing services, profit & loss, project management, social media playbooks, team leadership, and vendor management. I developed website and UX strategies for digital transformation projects, optimizing user journeys for clients like Spire Energy and Freddie Mac. Additionally, I created social media and email strategies tailored to major accounts, leveraging consumer insights to boost engagement. I managed vendor relations for CRM platforms, set KPIs, and provided strategic recommendations to enhance campaign effectiveness and align digital efforts with brand goals.

AVENUE LINK

20132017

Director of Marketing And Business Development

Avenue Link is a company focused on lead generation in fintech through digital outreach and CRM programs. I led the most profitable division of the company, which resulted in our placement on the Inc 500 (2014) and Inc 5000 (2015).

My responsibilities included client engagement management, contract negotiation, CRM, data analytics, e-commerce, media buys, profit & loss, project management, team leadership, and vendor management. I designed segmented email campaigns to drive lead generation and customer retention, conducted competitive analysis to adapt strategies based on market trends, and managed vendor relationships for CRM and digital marketing platforms. I set and tracked KPIs, leveraging insights to optimize performance and maximize ROI within a data-driven, multi-channel strategy.

ADKNOWLEDGE

20022013

Director of Marketing and Business Development

In the early days of online marketing, I helped grow the user base for Treeloot.com, which later became Virtumundo. With a strict focus on digital lead generation through multichannel marketing and strategic advertising, my team grew the business to $15MM in top-line revenue in 2013.

My responsibilities included client engagement, contract negotiation, copywriting, CRM, data analytics, e-commerce ISP relations, IT project development, marketing program development, media buys, profit & loss, team leadership, vendor management, and user acquisition/retention. I developed and executed multi-channel advertising strategies across email, search, and display to drive user acquisition and retention while managing key vendor relationships for ad platforms. I set and tracked KPIs, using data-driven insights to continuously refine targeting and maximize ROI.

ENTREPRENEURSHIP

Co-founder/Board Member of PlanetReuse.com (2007-2012)

PlanetReuse was a digital marketplace where reused commercial building materials could be sourced for LEED-certified construction. I developed our brand, creative design, copywriting, and messaging. The company was sold to a private equity firm in 2012.

Responsibilities included brand management, client services, digital marketing, media buys, user retention, and strategic development.

EDUCATION

Metropolitan Community College - Blue River (1996-1998), Computer Science & Graphic Design

Paseo Academy of Fine & Performing Arts (1993-1995), Illustration & Creative Writing

SKILLS

  • Agile Methodology
  • Amazon Paid Ads
  • Analytics
  • Book Production
  • Budget Management
  • Business Development
  • CAN-SPAM & CASL Compliance
  • Client Engagement Management
  • Content Management Systems
  • Contract Negotiation
  • Copywriting
  • CRM (Customer Relationship Management)
  • Crowdfunding
  • Data Analytics
  • Digital Marketing
  • e-Commerce
  • Editorial
  • Email Marketing
  • Executive Leadership
  • Game Design
  • IT Project Development
  • Kickstarter Strategy
  • Licensing
  • Lifecycle Marketing
  • Marketing Program Development
  • Marketing Strategy
  • Media Buying
  • Product Development
  • Profit & Loss (P&L) Management
  • Project Management
  • SEO & SEM
  • Social Media Marketing
  • Supply Chain Management
  • Team Leadership
  • UX (User Experience) Optimization
  • Vendor Management

CERTIFICATIONS

Certified Scrum Product Owner® (CSPO®)

AWARDS

Autism Live, Therapist Recommended: Hocus Pocus, Everybody Focus Game (2024)

Autism Live, Motor Play: Hocus Pocus, Everybody Focus Game (2024)

Autism Live, Card Game: Letter, Number or Bug Game (2024)

Autism Live, Parent Recommended: Pete the Cat Bedtime Blues Game (2024)

MOM's Choice Awards: Briarpatch Games Products (2024)

PAL Award Winner: Briarpatch School Readiness Games (2024)

ENNIE Gold, Best Production: Blackbirds RPG Servant of the Gods Edition (2023)

Origins Awards Nominee, Best RPG Supplement: ZWEIHÄNDER Fantasy Horror RPG Starter Kit  (2023)

ENNIE Gold Best Game: ZWEIHÄNDER Grim & Perilous RPG (2018)

ENNIE Gold Product of the Year: ZWEIHÄNDER Grim & Perilous RPG (2018)

Inc 500, Fastest Growing Companies: Avenue Link (2015)

Inc 500, Fastest Growing Companies: Avenue Link (2014)

Wall Street Journal, Startup of the Year: PlanetReuse (2013)

BOOK & GAME PUBLICATIONS

I SPY Build & Seek Game, creator (2025)
Very Hungry Caterpillar Bakeshop Game, creator (2025)
ZWEIHANDER RPG Reforged Edition, creator (2025)
Criss-Cross Applesauce Game, creator (2024)
Letter, Number or Bug Game, creator (2024)
Hocus Pocus, Everybody Focus Game, creator (2024)
I SPY Flip & Find Travel Card Game, creator (2024)
Pete the Cat Bedtime Blues Game, creator (2024)
Dungeons & Dragons 2024 Daily Calendar, creator (2024)
Dungeons & Flagons, creator (2024)
Fever Knights Role-playing Game, creator (2023)
Today I'll Be A Princess Board Game, creator (2023)
To Be Or Not To Be A Villain, producer & editor (2023)
ZWEIHÄNDER Fantasy Horror RPG Starter Kit, creator (2022)
Eternal Night of Lockwood, editor (2022)
Blackbirds RPG, editor (2022)
Flames of Freedom RPG, editor & rules developer (2021)
ZWEIHÄNDER Grim & Perilous RPG Player's Handbook, creator (2020)
MAIN GAUCHE, creator (2019)
Dark Astral, creator (2018)
ZWEIHÄNDER Grim & Perilous RPG Revised Core Rulebook, creator (2018)

PATENTS

IC 016. US 002 005 022 023 029 037 038 050. G & S: Printed books in the field of table top role playing games, printed manuals in the field of table top role playing games, printed rule books in the field of table top role playing games, and printed instruction materials in the field of table top role playing games. FIRST USE: 20190910. FIRST USE IN COMMERCE: 20190910

https://tsdr.uspto.gov/#caseNumber=90628785