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Work Experience

Serenity Estates Rehabilitation/LTC, Lincolnshire, US
2024-09present

Director of Sales & Marketing + Interim Admissions Director

(90 day contract)

Developed and implemented comprehensive sales and marketing strategies to drive
patient admissions and increase facility census.
Oversaw the interim admissions department, ensuring streamlined processes and maintaining compliance with healthcare regulations.
Strengthened relationships with referral sources, resulting in sustained growth in referrals and occupancy rates.
Analyzed market trends to identify opportunities for business development and
competitiveness within the skilled nursing sector.

Abcor Skilled Home Health/Home Care, Arlington Heights, US
2021-102024-09

Regional Director of Territory Sales

Directed the Senior Transition Program to ensure safe home transitions while managing and securing essential documentation.
Coordinated monthly Resident Adventures, overseeing activity planning and
transportation logistics to enhance resident engagement.
Organized Thursday After Work events to foster community networking and strengthen
sponsor relationships.
Implemented clinical specialty programs in pulmonary, cardiovascular, and wound
management, contributing to enhanced patient care outcomes.
Developed business acquisition strategies and refined negotiation tactics to successfully
secure new business opportunities.

Home Care, Lincolnwood, US
2020-122021-10

Community Outreach & New Business Development

Directed media outreach efforts, resulting in extensive positive coverage for communitydriven
initiatives.
Facilitated coordination with external partners to enhance collaboration and drive
impactful project outcomes.
Compiled detailed progress reports demonstrating significant project impacts and highlighting key developments.
Organized and promoted events aimed at increasing community awareness of critical
issues.
Represented the organization at major events to amplify mission visibility and garner
program support.
Strengthened relationships with stakeholders through effective outreach strategies,
fostering long-term engagement.

Villa Healthcare, SkokIe, US
2018-082020-12

Hospital Liaison & Patient Coordinator

Collaborated with regional leaders to implement strategic plans, boosting business
opportunities.

Served as liaison for physicians and insurance companies, enhancing patient care
coordination.


Developed educational materials for targeted demographics, improving patient
understanding.

Tracked referral sources to refine outreach efforts, leading to measurable improvements.

Facilitated communication among patients, families, and medical professionals, ensuring
seamless care.

Victory Centre of Galewood Supportive Living, Galewood, US
2017-092018-08

Admissions & Inside Sales

Coordination with nutritionists and trainers to deliver integrated client support plans
aimed at enhancing overall wellbeing.
Maintenance of detailed and accurate client records to ensure personalized care and easy future reference.
Development of tailored solutions focused on improving clients' routines, health, and overall quality of life.
Organization and facilitation of workshops addressing personal development and healthy
living practices.
Execution of social media marketing strategies to promote lifestyle design services,
increasing engagement and visibility.
Contribution to innovative approaches in customer retention, community engagement, and brand promotion through digital marketing efforts.

Horizon Home Health, St. Petersburg, US
2012-102017-06

Key Account Manager - Senior Living

Collaborated with marketing and sales teams to increase awareness of services within the community, leading to higher engagement levels.
Conducted data analysis on community demographics to inform decision-making,
resulting in improved resident well-being through targeted strategies.
Established partnerships with local organizations to enhance service offerings,
broadening outreach efforts to underrepresented groups.
Organized and coordinated events aimed at fostering community interaction, driving
participation and support for key initiatives.
Created comprehensive training materials for staff, ensuring effective execution of community liaison operations and consistent messaging.
Strengthened relationships with stakeholders to enhance service quality and expand the organization's visibility within the senior living sector.

Hygeia Home Health, Clearwater, US
2008-022012-10

Division Director - Skilled Specialty Programs

Established and maintained referral channels while educating key influencers, enhancing
community engagement efforts.
Directed event planning and social media management to ensure timely updates and effective audience interactions.
Built strong networks to successfully expand outreach initiatives, particularly to underrepresented populations.
Partnered with marketing teams to design and produce impactful promotional materials.
Led outreach activities, including at-home visits, connecting members with essential
health services and programs.
Strengthened organizational presence within the community by fostering relationships with stakeholders and increasing awareness of programs.

Pasadena Manor Rehabilitation, Pasadena, US
2006-082008-02

Post-Acute Clinical Liaison

Evaluation of program offerings and recommendation of improvements to enhance
patient satisfaction.
Coordination with healthcare teams to ensure seamless patient care transitions and improved outcomes.
Facilitation of communication between physicians and insurance companies, optimizing
patient care coordination processes.
Delivery of presentations to promote services, boosting community engagement and increasing awareness of programs.
Maintenance of accurate patient care documentation to ensure compliance with regulations and uphold quality care standards.

Baycare Home Health, St. Petersburg, US
2004-032006-08

Licensed Practical Nurse

Conducted patient assessments and communicated findings to physicians, contributing to the development of accurate and effective care plans.
Administered medications and treatments, resulting in improved recovery times and
overall health outcomes for patients.
Monitored vital signs and operated medical equipment, ensuring a high standard of patient safety and quality care.
Provided education to patients and their families on home care techniques, fostering
improved management of health conditions at home.
Collaborated with healthcare professionals across disciplines to ensure continuity of care and comprehensive treatment approaches.
Maintained detailed documentation in compliance with medical regulations, supporting
accurate record-keeping and care delivery.

Jhn Hopkins Children's Hospital, St. Petersburg, US
1999-052004-03

LPN Level III

Neonatal Intensive Care

Identification and reporting of infant care risks, ensuring timely interventions and improved patient outcomes.
Monitoring of neonatal patients on life support, maintaining equipment functionality and patient stability.
Execution of diagnostic tests under physician orders, contributing to precise and timely
diagnoses.
Adjustment of IV fluid rates based on patient conditions to optimize treatment
effectiveness.
Collaboration with healthcare teams to enhance infant care and improve recovery
outcomes.
Administration of medications and treatments in adherence to medical protocols while
supporting bedside procedures for improved procedural efficiency and patient safety.

Education

St. Petersburg College
1994-1998

Associate in science

St. Petersburg College 1995-10 1998-11-
Associate in science

Bridge Nursing Program

Qualifications

CORE Training

Admissions/Inside Sales

Managed Care Authorizations

Medicaid & State Funding

Key Account Management

Industry Networking

Event Planning

Digital Campaigns

Social Media Analytics

Hospice/Palliative Care

Durable Medical Equipment

Relationship Building

Operations Management

Strategic Planning

Contract Negotiation

Business Expansion


Territory Management

Team Leadership

Sales Forecasting

Pipeline Management

Medication Administration

Medication Terminology

Disease Processes

Toxicology

IV/TPN Certified

Family Support

Patient Advocate

  • Seasoned professional in healthcare sales, territory management and clinical evaluations

with 25+ years of experience in varying aspects of the industry. Outcome based success in
strategic planning, relationship building, partnership contracts, and new bbusiness resulting
in territory xpansion.

  • Adept at creating and implementing innovative marketing campaigns, analyzing market

trends, consistent digital marketing campaigns to identify opportunities for new business
development. Well versed in maintenance and management of pending referrals creating a
strong pipeline at all times.

  • Strategic marketing efforts daily, organized and on task. Acountability each week,

consistent visit schedule for referral sources in reaching preferred provider status.

The Goal: A successful referral to admit ratio, passion in giving the highest level of care at all
times, cultivation of team morale and company culture, and realistic expectations in
attainable goals in overall growth.


I seek to surpass monthly goals both personally and professionally as a vital part of internal
and external team by providing effective leadership, mentoring, and industry network
connections.

Certifications

  • Professional development completed in Licensed Practical Nurse Certification, IV
  • Certification, and NCLEX-PN State Licensure Examination.
  • Certification, and NCLEX-PN State Licensure Examination
  • Home Health Licensed Practical Nurse Certification
  • Licensed Practical Nurse
  • IV/TPN Certified
  • CPR

Licenses

  • Nurse Licensure (Stat of Florida only) CPR IV Therapy

Publications

  • Publications
  • Assisted Living Magazine Publication: https://assistedlivingmagazine.com/nursinghome/shalom-at-home/
  • = Feature article by Assisted Living Magazine to showcase
  • "Shalom At Home" in being brand new to community and area, listed and described
  • services, territories, and senior living programs. Images and content displayed on website
  • for additional exposure.

Interests

  • Family
  • Faith
  • Fitness
  • Events
  • Travel 
  • Cooking 
  • Music 
  • Outdoor Activity 
  • Photography
  • Video graphics
  •  

Certifications

  • AdWords Display 
  • Google Developers 
  • Google Adwords and Advanced Adwords

Qualifications

CORE Training

Admissions/Inside Sales

Managed Care Authorizations

Medicaid & State Funding

Key Account Management

Industry Networking

Event Planning

Digital Campaigns

Social Media Analytics

Hospice/Palliative Care

Durable Medical Equipment

Relationship Building

Operations Management

Strategic Planning

Contract Negotiation

Business Expansion

Territory Management

Team Leadership

Sales Forecasting

Pipeline Management

Medication Administration

Medication Terminology

Disease Processes

Toxicology

IV/TPN Certified

Family Support

Patient Advocate

  • Seasoned professional in healthcare sales, territory management and clinical evaluations

with 25+ years of experience in varying aspects of the industry. Outcome based success in
strategic planning, relationship building, partnership contracts, and new bbusiness resulting
in territory xpansion.

  • Adept at creating and implementing innovative marketing campaigns, analyzing market

trends, consistent digital marketing campaigns to identify opportunities for new business
development. Well versed in maintenance and management of pending referrals creating a
strong pipeline at all times.

  • Strategic marketing efforts daily, organized and on task. Acountability each week,

consistent visit schedule for referral sources in reaching preferred provider status.

The Goal: A successful referral to admit ratio, passion in giving the highest level of care at all
times, cultivation of team morale and company culture, and realistic expectations in
attainable goals for overall growth.

I seek to surpass monthly goals both personally and professionally as a vital part of internal and external team by providing effective leadership, mentoring, and industry network connections.

Certifications

  • Professional development completed in Licensed Practical Nurse Certification, IV
  • Certification, and NCLEX-PN State Licensure Examination.
  • Certification, and NCLEX-PN State Licensure Examination
  • Home Health Licensed Practical Nurse Certification
  • Licensed Practical Nurse
  • IV/TPN Certified
  • CPR

Licenses

  • Nurse Licensure (Stat of Florida only) CPR IV Therapy

Publications

  • Publications
  • Assisted Living Magazine Publication: https://assistedlivingmagazine.com/nursinghome/shalom-at-home/
  • = Feature article by Assisted Living Magazine to showcase
  • Shalom At Home Care: As a new start-up company I managed and executed rebranding of marketing  materials (both hard copy and digital) with price list and services/territories. Designed website, LinkedIn profile, company/business card logo, etc. *Images and content displayed on website for additional exposure.

Portfolio