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Summary

A professional with over a decade of experience in marketing, merchandising, and supply chain management within the apparel industry, holding leadership roles such as Assistant Vice President, General Manager, and Office Manager across Sri Lanka, Bangladesh, India, and Hong Kong. Expertise includes strategic sourcing, sales and marketing, team management, budget forecasting, customer relationship management, process optimization, and supplier strategy development.

Proven ability to drive business success through notable achievements such as securing a $166Mn turnover with projections to reach $200Mn by 2026 at EPIC and currently spearheading the IT tranformation for the Uniqlo business at EPIC.  I succesfully restructured a loss making business unit to a profitable customer portfolio with a 24.5% PAT within 7 months at Norlanka Manufacturing Limited. 

I Hold an MBA in Marketing and a Professional Postgraduate Diploma in Marketing (DipM ACIM-UK). Have demonstrated skills in analytical decision-making, leadership, delegation, communication excellence, quality improvement processes, and performance management of cross-functional teams. I aspire to take on senior strategic or operational roles in dynamic industries while leveraging on extensive experience to enhance organizational growth, deliver a world class service to customers and efficiency in global markets.

Work experience

Assistant Vice President (Marketing & Merchandising)

EPIC Designers Limited, Bangladesh
Jan 2020Present

Responsibilities :

  • Manage Merchandising & Service for Uniqlo in Bangladesh ($166Mn Turnover with a strategic plan to be $200Mn by 2026)
  • Centralized Merchandising across 3 factories (67 Production Lines)
  • Ensure Orders are planned efficiently & delivered On-time
  • Ensure Fabric & Trims are secured in time for PCD 
  • Coordinate Quality Circles & Process Monitoring Teams across factories in driving Uniqlo expected standards
  • Supply Chain Management in delivering Phase 3 lead-times of 21 days from Color Breakdown to Delivery
  • Ensure Customer/ Supplier relationships and expectations are managed proactively

Achievements :

  • Successful transfer of order execution & fabric sourcing from HK to BD
  • Working on Next project of EPIC India Merchandising Set-Up

General Manager

Norlanka Manufacturing Limited
2018 Jan2020 Jan

Responsibilities :

  • Introduce & Develop New Emerging Accounts
  • Budget Forecasting & Management of P&L for the Business Unit
  • Responsibility for Staffing, Training and Performance management of a cross functional team
  • Driving the Product offer across Customer Base to ensure Design Driven Sales are achieved
  • Diligent management of supplier strategy and relationships
  • Ensure Customer relationships and expectations are managed proactively

Achievements :

  • Core Member of the Executive Committee
  • Developed a profitable (24.5% PAT) Customer Portfolio within 7 Months by minimizing exceptions, streamlining Customers, cost savings & rightsizing

Office Manager

Next Sourcing Services India
2015 Mar2018 Jan

Responsibilities

  • Achievement of $44Mn Sales Budget and Target Margins
  • Management of cross functional teams towards common Objectives
  • Responsibility for Staffing, Training and Performance management of a 46 member team
  • Identification and Implementation of cost saving initiatives
  • Driving the Product offer from the office ensuring adequate move-ons, fabric and design is introduced to the UK
  • Identification and development of USP's to stay ahead of the competition
  • Backing and Risk Management of fabrics to offer speed to market
  • Diligent management of supplier strategy and relationships
  • Ensure Customer relationships and expectations are managed proactively
  • Identification and Development of new sourcing opportunities in South India

Achievements

  • 1st position across 9 offices globally on KPI's for financial year 2017
  • Improved on-times from 61% to 80% in 2016 via improving CP management
  • Successful Delivery of graphic printed tee's & sweats in 2-6 weeks from receipt of tech pack
  • In-House Design Offer : Created and implemented the first ever product, Design, Fabric sourcing and Sample room including recruitment and training
  • Initiated and Developed a License Business worth $2.0Mn in South India

Merchandise Manager

Next Sourcing Limited
2013 Sep2015 Mar

Responsibilities

  • Drive Sales, Margin and KPI targets on the Girls and Womenswear Woven accounts for Sri Lanka and Pakistan
  • Working with product manager in offering move-on's and exploring business opportunities
  • Management of customer relations and expectations
  • Ensure reliability via diligent critical path management
  • Factory relationship management to secure great service & capacities

Achievements

  • Set-up Womenswear Lingerie at a value of $2Mn via MAS and Next Manufacturing
  • Delivered a Garment Dyed Jacket and Denim Western Jackets in 4 weeks
  • Conducted a Customer Service Excellence training programme for all 87 merchandisers at Next Sourcing

Merchandise Manager

EPIC Group
2012 Sep2013 Sep

Responsibilities

  • Development of new customer accounts namely Kiabi, Benetton, Tesco and Matalan to achieve Sales and Margin targets
  • Departmental collaboration with the design team to develop and present inspirational product

Achievements

  • Excellent Track record in acheiving a 100% on-time delivery for Benetton
  • The Multi-cultural experience of Hong Kong as a location, combined with the opportunity to work with British, French & Italian buyers including coordination with factories in Bangladesh & Vietnam, was truly global experience & a significant advantage to my career

Merchandise Manager

Next Sourcing Limited
2011 Jan2012 Sep

Responsibilities

  • Drive Sales, Margin and KPI targets on the Baby Boys, Boys and Menswear Woven account across Sri Lanka and Chennai, India

Achievements

  • Developed & Executed the first 'Rapid Response' proposal to reduce the lead-time of the Mens Chino from 12-14 weeks to 5 weeks

Merchandise Manager

Brandix Casualwear Limited
2004 Aug2011 Jan

Responsibilities

  • Responsibility for achieving Budgeted Sales, Margin and KPI targets across Marks and Spencer Childrenwear/ Womenswear
  • Managed a diverse product range from trousers, shorts and Skirts including Sulphur Dyed, Pigment Dyed, Washed Twills/ Denims & Non-wash orders for Childrenswear & Womenswear

Achievements

  • Increased Sales on Marks & Spencer Womens Casualwear from $13Mn to $15.30Mn 
  • Developed & introduced the first customer satisfaction survey

Education

Masters in business Administration (marketing)

university of bedfordshire
20232024

MBA (Marketing) - UOB

Skills

Strategic Sourcing
Leadership Skills
Sales and Marketing
Analytical
Delegation
Customer Service & Communication