Michael l. Johnson

Developed marketing and advertising content for Behlen corporate and its six major business units. Deliverables included sales/product sheets, website content, advertising, promotional, and public relations.

•       Created marketing materials content for degree programs/recruitment materials, public relations and media advisories, social media postings, working with graphic design and video producers to get concepts into production.
•       Experienced in using AI programs and SEO apps for key research, helping reduce development time and increase accuracy to meet target audiences. 
•       Crafted compelling ad copy and recruitment materials, in coordination with other team members, helping drive a 132% increase in student applications over a multi-year period.
•       Blog writer/producer for student recruitment/brand awareness initiatives. Wrote/posted SEO optimized content for institutional blogs and clinic website, supporting an enrollment growth initiative resulting in a cumulative 189% increase in marketing leads. The blog inventory includes over 600 entries as of August 2025. (https://www.cleveland.edu/blog/)
•       Managing editor for the University’s magazine, guiding the process from copy development to final stages of copy and artwork. 
•       Elevated editorial quality across recruitment publications, supporting a 63% increase in student starts.
•       Produced consistent, on-brand content for digital and print campaigns, strengthening CUKC’s market positioning, and led initiatives to elevate editorial quality across recruitment/brand awareness materials.

•         University of Central Missouri (Feature magazine articles, news/PR articles)        
•         Kansas City University of Medicine and Biosciences (Now KCU)
  (Magazine articles, both personality and topic-based)
•         Albuquerque Recycling, Inc.
  (Brand positioning, collateral development)
•       Complete Property Services      
  (Web site content development, writing, and coordination
•       Valorem Consulting
  (Contractor for content writing and editing for Customer Immersion Experience, a sales enablement program)

•           Recruited for contract copywriting in Marketing Communications. Served as copywriter-strategist to bring Lexmark style and brand messaging to digital and print assets from recently acquired companies.
•       Provided writing, editing, and creative development for other Lexmark marketing projects, including digital campaigns, sales enablement items, etc.     

Met assigned goals as the leader of in-house communications team. Coordinated website organization, additions/updates to web content, and managed development of new micro-sites and landing pages, in addition to supervising internal/external publications as well as media and public relations.

•       Lead writer/editor/strategist for publications, website, public relations and internal/external communications materials and initiatives
•       Recommended social media and online strategies and methods.
•       Led the development of MNU’s first Brand Standards program.
•          Led the reworking of MNU website content in 2008-10, including the addition of video segments, SEO work, and new program landing pages and micro-sites
•       Executive editor of MNU magazine and other strategic publications, such as the annual report and strategic planning documents.

•       Led an eight-person team of writers and graphic designers (and a traffic coordinator) tasked with developing various marketing and communications projects for the University’s 11 schools and colleges. Overall project management/supervision of fees-supported unit.
•       Co-developer and Editor, and then executive editor, of the University’s three-times per year news magazine, Perspectives.
•       Completed various projects in concert with the Executive Director, and peers/staff in News/Public Relations, Printing Services, and Web Development.

Topeka, KS