• Management of a portfolio of over 40 APAC B2B clients for Data as a Service (DAAS), including Media Prima, Media Corp, SPH, IMDA and Dentsu, with a combined contract value of USD $1.5 million, including oversight of reseller relationships in selected markets.
• Delivery of tailored product demos and upsell-focused Comscore training sessions for C-suite decision makers across APAC, driving higher platform adoption, stronger renewal rates and increased contract values.
• End-to-end management of sales operations in Salesforce, covering account creation, opportunity tracking, pipeline management and deal closure to ensure accurate pipeline visibility and reliable revenue forecasting.
• Development of forward-looking sales pipelines for 2026 in collaboration with digital associations such as the MDA, expanding product reach and client base despite product-related challenges in the market.

• Management of a portfolio of over 40 APAC B2B clients, including Media Prima, Media Corp, SPH, IMDA and Dentsu, with a combined contract value of $1.5 million USD, ensuring high levels of client satisfaction and retention across Singapore, Malaysia, Indonesia, Vietnam, Australia, Taiwan and Hong Kong.
• Delivery of comprehensive Comscore product training sessions (Digital: MyMetrix; Social: Shareablee) for large client teams across APAC, increasing client proficiency, platform utilisation and data-driven decision-making within Research, Media Planning, Marketing and Product functions.
• Execution of detailed data analysis on demographic profiles and audience behaviours to guide client decision-making and optimise digital campaigns, contributing to improved campaign performance and ROI, while collaborating with global cross-functional teams (QA, Product, Marketing) to ensure data accuracy and service quality.
• Recognition with the Esprit de Corps employee award for exceptional client engagement and proactive upselling, driving renewals and revenue growth across APAC markets during a period of transition and uncertainty, followed by promotion to Sales Manager – APAC.

• Delivered in-depth qualitative and quantitative media research for clients including Zee Media and Colors (Viacom), providing data-driven insights and product recommendations to support content, marketing and strategic decisions.
• Conducted on-field research for FMCG retail and fintech clients, including proposal development, screener design, session moderation, transcript analysis and insight generation, culminating in clear, concise presentations to C-level executives.
• Produced comprehensive summary and final research reports that highlighted actionable insights, trends and implications, enhancing stakeholders’ understanding and supporting decision-making.
• Developed structured research documentation (proposals, questionnaires, screeners, discussion guides) closely aligned with research objectives to ensure robust, reliable data collection and analysis.

• Data Insights and Communication:
  • Translated complex Comscore data (DAAS) into actionable insights for B2B Clients.
  • Created specialized Insight decks using Cross-Platform Comscore data for large digital media clients (including Times Internet, India Today, Zee Digital, The New Indian Express, Google, TATA PLAY, Yahoo, and Republic TV).
  • Advised media clients on effectively utilizing Comscore Insights for their marketing campaigns through specialised connects and trainings. Approved, Recommended Changes & Cross Verified PR data of Media Clients ensuring data authenticity and accuracy. (Eg: https://www.exchange4media.com/digital-news/india-today-group-becomes-top-video-news-publisher-in-comscore-ranking- 127484.html)
  • Conducted Comscore product training for large teams in person and online (example: Publicis, GroupM, Times Internet, Google, MICA, Zee Digital etc.) across India, APAC, and some global clients, ensuring optimal utilization. 
  • Conducted data analysis to inform Client decisions and optimize digital campaigns.
  • Advocated for data adoption within Client’s Research, Media Planning, Marketing, and Product teams, providing insights on demographic profiles, audience duplication, cross-visiting, VMX, MMX, and more. 
  • Developed expertise in Comscore products, capabilities, and technical processes.
  • Collaborated with Global Cross-Functional Comscore teams working from various locations (QA, Dictionary, Product, Marketing, Client Insights, Tagging, IT, Shareablee) to ensure Client data quality and accuracy.
• Client Relationship Management:
  • Managed 30+ Clients, including major digital Media publishers and agencies worldwide.
  • Ensured account health, customer satisfaction, and maximized utilization of Comscore products
  • Successfully onboarded first ever Indian client for Shareablee in the market right.
  • Led pre-sales pitches and provided end-to-end support.

Team Leadership and Mentorship:

• • Led and mentored a team of 5 contract workers.
  • Ensured their growth and development throughout various projects.

Projects & Publications:

• • Whitepaper & Blog: Worked on whitepaper on Media OTT Category which is not a category defined on Comscore, therefore creating the category and then analysing the data from various reports, YOY and across time periods to create  OTT (Over the top) Media Whitepaper (https://www.comscore.com/chi/Insights/Blog/Comscore-Snapshot-The-OTT-players-in-India-at-a-glance)  and Blog (https://www.proximic.com/fre/Perspectives/Blog/Comscore-Snapshot-A-look-at-Indians-OTT-market-size; https://www.comscore.com/Insights/Presentations-and-Whitepapers/2022/Booming-OTT-Market-and-New-Players-Seeking-a-Slice-of-the-Pie)
  • Shareablee Media Project: Supported the launch of Shareablee for brands in India within a short turnaround: 
    • Led a team of 5 for the database update of the project.
    • Updated category-level databases for all brands across various social media platforms in India.
    • Provided insights & reports within Comscore categories (e.g., Media & Entertainment, News, Business, Food & Confectionery, Organizations) and also conducted quality checks. 
    • The project received appreciation from Global Client Insights SVP, Client Insights VP and Sales Head APAC.

• • Ranking Project to Combat Data Misrepresentation: 
    • Collaborated with the Global Marketing Team and Sales Team.
    • Addressed issues related to data misrepresentation and manipulation in major categories like News Publishers by Regional languages. Ensured data transparency and built trust among Clients. (Example: https://www.comscore.com/Insights/Rankings)

• Qualitative research and insight mining: In charge of conducting primary research in-house for studies requiring a deeper understanding of channel, brand network and shows.
•  Adept at moderation, identifying cultural trends, and creative content strategy. Also involves the supervision of external research projects. Creating & presenting strategies, insights, pitches & content proposals to C-level executives of Star Network
• Recommending and shortlisting show Ideas: Brainstorming and presenting new concepts/formats for fiction and non-fiction shows considering the market scenario-insights, competitive intel and consumer behaviour.
• Content tracking and critical feedback: Staying updated with the current episodes' content, broader Star Network Channels content, and respective competition content to track trends, predict storyline and strategize on future content line-ups.
• Compiling reports, competitive data tracking, and data deep dive: Responsible for weekly and monthly excel reports, powerpoint presentations and analysis of BARC/Zappr data for Star Suvarna. These reports are inclusive of ratings, reach, time spent etc. at channel, genre and

• Responsible for conducting end to end primary research (qualitative) by working closely with the vendors, field team, freelancers, quantitative team etc.
• Managed multiple projects in different phases simultaneously and delivered end results for accounts in TV, FMCG and Automotive industries
• Conducted Field Work for research projects and understood consumer emotion, responses, expectations etc. Created reports within short timelines and presented the same to the clients 

• Advised UK-based sales and marketing teams on selecting the most suitable Time Inc. UK print and digital products for campaigns and target audiences, crafting insight-led stories and pitches to support optimal product representation and ad space sales.
• Managed the UK Insight Data Request process for Print Media and Digital Media, ensuring timely delivery of key insights, marketing strategies, and pitches within tight deadlines (from a few hours to 2 days).
• Utilised NRS, TGI, comScore, Hitwise, Google Analytics, Nielsen Ad Dynamix, ABC, Mintel and internal primary research tools, as well as PAMCo, to develop data-driven reports, analyses and audience/competitor insights across TIUK products, categories, ad revenues and markets.
• Led the UK Salesforce Dashboard project in collaboration with the automation team, developing an Excel macro-powered dashboard that provided all sales and marketing teams with easy access to sellable data, audience insights and competitive analysis for all Time Inc. UK products.